A clever and opportunistic campaign. It takes advantage of the moment when car ownership seems like the biggest pain in the rear (a parking ticket, again!); to offer a discount on the purchase of a bike. Bike ownership is positioned as a release and freedom from the burden that cars represent. If you enlarge the ad, it claims the campaign had high conversion rate for bike sales, especially expensive bikes. I don’t see why this couldn’t work for less expensive bikes, or membership in bike organizations. (Unless your city has strict rules about not putting stuff on people’s windshields, and to be honest, those rules seem seldom enforced.)
Created by Goss, Sweden, winter/spring 2008-2009. Read more about it (in Swedish or use Chrome’s translate function).
Practical? Maybe not, but who said art has to be practical?
(Jaws theme song)
(Source: curioos-arts)
